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CLIENT: Peta Asia   AGENCY: Ogilvy

If your fur came from China, chances are it was torn out from a live animal. Wearing a fur coat is being a willing participant in inhumane torture. Help end the suffering of millions of rabbits, foxes and minks by by giving up fur. Although there has been extensive showing of the video depicting the cruelty against fur animals, the graphic nature of the material has been turning people away instead of attracting their attention. The challenge is to find a way to express a horrible truth and still be able to communicate the nature of its cruelty to the heart of the viewers.

Imagine being skinned alive. We then try to visualize that pain by using a half million needles sticking into fur animal sculptures of different species. We want to draw the viewers with the beauty of the animal sculptures and then surprise them when they discover the animals are covered with needles instead of fur.

fur hurts

As part of the Fur hurts campaign. I have created a website to get people to sign the petition to pledge against fur. With each signature collected, a needle will be removed and a strand of hair will grow in its place. Participants will also be asked to share online via social media. Check out the website

fur hurts

fur hurts

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CLIENT: Mercedes China   AGENCY: Ogilvy

A simple product site, simple to celebrate the beauty of SL class and it previous range.

Check out the website

bclass

bclass
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CLIENT : LEVIS    AGENCY : TBWA
A long-term Levi’s app for china with added features like, store finder, lucky draw coupons and social function for weibo. Find out more on app store

levis app

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CLIENT : LEVIS    AGENCY : TBWA
An adaptation to the global Levi’s Go Forth campaign website for Hong Kong. Click here to check out the website.

levis go forth

CLIENT : LEVIS    AGENCY : TBWA
The brief was to promote the Levi’s Roadwear collect with an engagement programme. The Levi’s Roadwear website invite users to submit their diary online with the incentive of winning a trip in Korean and Japan. In the campaign site we created a 3D road so everything within the site give a sense of travel, however there are some performance issue due to the lack of resource and time for this project.

exhibtion1

exhibtion1

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CLIENT: New World Hotel   AGENCY: TBWA
Global Campaign for New World Hotel
Click here to view the main website

shangri-la

shangri-la Read More

CLIENT : LEVIS    AGENCY : TBWA
3D production for the Levi’s Heritage Campaign . The website allows users to interact with different 3D objects by changing textures, colors and 3D levi’s element attachments and be able to share to different social media platform.

levis_heritage_1

levis_heritage_2

levis_heritage_3

CLIENT : Fujitsu    AGENCY : TBWA
Storyboard and production for Fujitsu’s Notebook feature demos, Models include MH380 , SH530 , SH560 , UH900 , P8110 , P3110 , MH380 , LH700 .

Example of the storyboards

fujitsu vt1

Screen shots of the virtual tours

fujitsu vt2

CLIENT: SONY  AGENCY: TBWA
A digital led campaign to promote the T-700 and T-500 with user engagement for consumer to know more about both product from style to functionality.

CLIENT: STANDARD CHARTERED BANK   AGENCY: TBWA
The Standard Chartered Antifraud Campaign is aimed to raise awareness credit card fraud. The solution, S.W.A.T team , a game to help you learn about antifraud through a series of interactive game. The campaign was awarded Bronze in the Asia Interactive award.

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