TED Ads worth spreading

I actually find some of the TED’s selection more interesting than most convention award.

Here are some of my favourites:

FWA Site of the Day \ Levi’s Soundwash

CLIENT: LEVIS   AGENCY: TBWA
It has been nearly two years since the launch of Levi’s Soundwash campaign, we recently received our very first certificate from FWA for Site of the Day. Check out the full story

Advertisement

Levi’s After Dark

CLIENT: LEVIS   AGENCY: TBWA
To promote its After Dark collection, Levi’s has partnered TBWA\Tequila to launch a series of interactive videos  for users to create their own nighttime adventure. Themed We Rule The Night , the campaign literally allows users to rule the videos by selecting what the characters will do or where they will go. Each option takes them further into the story to create a personalised video experience.

The campaign was talked about on Campaign Asia  as well as Marketing Interactive . It was also shown on Best Ad on TV . On top of that, Levis After Dark won A Silver Effie  in the apparel category, and also a bronze AME  for most effective use of brand content

Levi’s Soundwash

CLIENT: LEVIS   AGENCY: TBWA
Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then “Soundwash” the jeans to their favourite style of music including rock, hip hop and canto. As part of the Levi’s Square Cut “Soundwash” campaign, we created a virtual laundromat where our audience could experience the unique “Soundwashing” technique.

The results were astounding, we received a bronze Young Guns award, Silver Kam Fan for best campaign, FWA site of the day , W3 Award Silver, A Webby Honoree for Best Visual Design. The biggest treat of all was the Effie awards , we took the stage by storm with 3 gold, 1 bronze and a Grand Effie and was publicized on Campaign Asia.

18 Years banner

CLIENT: METRO DAILY     AGENCY: MCCANN ERICKSON
Interactive banner to drive traffic to award winning campaign,  18 years  for Metro Daily newspaper in HK.
Click here to view the banner.

Nigiri Supahero

KODANSHA M.I.M.C Competition
Kodansha is the second largest publisher in Japan and The Nigiri Supahero won second prize for Kodansha M.I.M.C competition. Here is the synopsis:

A story about a sushi superhero who brings justice and peace to Gohan city. In a world where one travels by conveyer belt trains, takes miso soup baths, and survives on vinegar lives a population of sushi in Gohan city. One day, Unagi, an animator sushi of the Wasabi animation company and an obsessed fanatic of superhero stories, witnesses the adventure of a real life superhero, Ebi.

Click here to view the full comic