Life paint

Fiat500X ready for action

What if cars had feeling?

Creating day at night – Mercedes Benz

Create your own racetrack

Devel Sixteen – A car with 5000 horse power and top speed of 560km/h

Can’t imagine if this car was in China.

A great effort from Mercedes to reshape it’s sporty car appeal

Google Chrome racer

“Hand” for Honda

Sound of Honda

Peta Asia \ Fur Hurts

CLIENT: Peta Asia   AGENCY: Ogilvy

If your fur came from China, chances are it was torn out from a live animal. Wearing a fur coat is being a willing participant in inhumane torture. Help end the suffering of millions of rabbits, foxes and minks by by giving up fur. Although there has been extensive showing of the video depicting the cruelty against fur animals, the graphic nature of the material has been turning people away instead of attracting their attention. The challenge is to find a way to express a horrible truth and still be able to communicate the nature of its cruelty to the heart of the viewers.

Imagine being skinned alive. We then try to visualize that pain by using a half million needles sticking into fur animal sculptures of different species. We want to draw the viewers with the beauty of the animal sculptures and then surprise them when they discover the animals are covered with needles instead of fur.

As part of the Fur hurts campaign. I have created a website to get people to sign the petition to pledge against fur. With each signature collected, a needle will be removed and a strand of hair will grow in its place. Participants will also be asked to share online via social media. Check out the website

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Toyota – project what’s behind you

McLaren P12 teaser

Made from a combo of CG, high speed rig and long exposure photography.

Mercedes SL-Class China

CLIENT: Mercedes China   AGENCY: Ogilvy

A simple product site, simple to celebrate the beauty of SL class and it previous range.

Check out the website

Mercedes B-Class Magic Window

CLIENT: Mercedes China AGENCY: Ogilvy

An idea that brought the Mercedes-B-Class to life with the use of Kinect technology, we created the world’s first ever in-car 3D interactive projection for the launch event. We called it the Magic Window. We dismantled the B-Class to install projection equipment inside the car. Short films depicting the vibrant lifestyles of B-Class drivers were projected onto the windows from the inside – giving the impression that these lively scenes were happening inside the car itself. Audiences were able to view the contents by interacting with the B-Class via Kinect technology.

Cane Toad Road

Interesting ad about frogs or ford.

Ford Paris

Pinball parking

Dots by Honda

Dots is a recent effort from Honda to claim itself as automobile knowledge hub in Japan, the website uses beautiful data animation.

Volkswagen BlueMotion Roulette

Volkswagen BlueMotion Roulette from Volkswagen.

Toyota – Backseat driver app