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CLIENT: SAMSUNG
A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. The idea was simple, giving every dad a celebrity status and have an award show as a theme so people can share their speech to tell how cool is their dad.

The video was displayed on the huge  SAMSUNG LED SIGNAGE in Hong Kong.

Here is one of the product video for the campaign

CLIENT: SAMSUNG
A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. Based on the Chinese tradition that we take away things from our mother when we were young, so it is time to give back by expressing your love.

The video was displayed on the huge  SAMSUNG LED SIGNAGE in Hong Kong.

CLIENT: Mercedes China AGENCY: Ogilvy

An idea that brought the Mercedes-B-Class to life with the use of Kinect technology, we created the world’s first ever in-car 3D interactive projection for the launch event. We called it the Magic Window. We dismantled the B-Class to install projection equipment inside the car. Short films depicting the vibrant lifestyles of B-Class drivers were projected onto the windows from the inside – giving the impression that these lively scenes were happening inside the car itself. Audiences were able to view the contents by interacting with the B-Class via Kinect technology.

bclass

bclass

CLIENT: Mercedes China AGENCY: Ogilvy

The brief was to generate brand impression with younger audience through this special edition of the b-class called the night package. Of course, the first thing you notice about young people, is that they are not that active during the day. Their time is the night. On a teaser site, we showed the car cruising through nightlife spots around the world, slowly making its way, continent by continent, night by night, to Beijing, China. In order to make this experience even more memorable, you can only purchase this car at night.

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