CLIENT: Standard Chartered Bank AGENCY: TBWA
We were asked to create a loan calculator on iphone. The creative part of this exercise was to turn boring information graphics into something more engaging. We made this into a web app for accessibility purpose.
CLIENT: Standard Chartered Bank AGENCY: TBWA
An activation campaign for the Standard Chartered Mortgage Master Campaign. We was ask to design a QR code logo that can reflect the product, instead of add design to the code we created a house that wrapped around the code.
CLIENT: SOCIAL MEDIA WEEK AGENCY: TBWA
Social Media Week is a multi-city global conference connecting people, content and conversations around emerging trends in social and mobile media. Our task was to amplify the conversation about Social Media Week, as a result we developed a website called Socializer. It is a visualizer made with html5 adpated for iphone and ipad, and people can see these conversation happening around the city in real time.
Iphone Version
Ipad Version
CLIENT: LEVIS AGENCY: TBWA
It has been nearly two years since the launch of Levi’s Soundwash campaign, we recently received our very first certificate from FWA for Site of the Day. Check out the full story
CLIENT : TBWA GLOBAL AGENCY : TBWA
Our brief was to create a charity donation website for the flood in Thailand. The main focus was on a race against time, which meant the website has to reflect that by having live data. Each office were given a target, the closer they reach their donation target the closer the boat will get to Thailand on the google map.
CLIENT: 8 SECURITIES AGENCY: TBWA
8 Securities is a global trading platform, our task was to create a trailer to introduce the special features of the product.
CLIENT : LEVIS AGENCY : TBWA
A long-term Levi’s app for china with added features like, store finder, lucky draw coupons and social function for weibo. Find out more on app store
CLIENT : LEVIS AGENCY : TBWA
An adaptation to the global Levi’s Go Forth campaign website for Hong Kong. Click here to check out the website.
CLIENT: WYETH AGENCY: TBWA
A illumama trailer showcasing a preview of the illuma website e-magazine.
CLIENT: SMART CAR AGENCY: TBWA
This is a pitch for a Smart Car App, our brief was to educate potential Smart customers about fuel saving using a Smart car. So we came up with the idea of a personalized taxi meter, this mean you can change the value of what your saving from currency to candies.
CLIENT : LEVIS AGENCY : TBWA
The brief was to promote the Levi’s Roadwear collect with an engagement programme. The Levi’s Roadwear website invite users to submit their diary online with the incentive of winning a trip in Korean and Japan. In the campaign site we created a 3D road so everything within the site give a sense of travel, however there are some performance issue due to the lack of resource and time for this project.
CLIENT: SEMI-PERMANENT AGENCY: TBWA
Designed to accompany Semi-Permanent, a leading art and design conference, the Semi-Precious app let’s you store your ideas the moment they are spawned. During the 2-day event, all conference attendees are encouraged to keep track of their (Semi-)Precious ideas sparked by the many sharing sessions by leaders of the influential creative community. Structure your idea in a multi-level, multi-node display for future use, or share it to the Semi-Permanent ideas database to show everyone what inspired you during the event. Here is how it works.
CLIENT: LEVIS AGENCY: TBWA
To promote its After Dark collection, Levi’s has partnered TBWA\Tequila to launch a series of interactive videos for users to create their own nighttime adventure. Themed We Rule The Night , the campaign literally allows users to rule the videos by selecting what the characters will do or where they will go. Each option takes them further into the story to create a personalised video experience.
The campaign was talked about on Campaign Asia as well as Marketing Interactive . It was also shown on Best Ad on TV . On top of that, Levis After Dark won A Silver Effie in the apparel category, and also a bronze AME for most effective use of brand content
CLIENT: CSL ONE2FREE AGENCY: TBWA
A game to educate consumers of the HTC phone and android applications branded under CSL. The solution, Dream Factory, an AR game where you have to drag and drop apps using your literally using your head.
The game is now host on Sina Game .
CLIENT: TBWA
CLIENT: New World Hotel AGENCY: TBWA
Global Campaign for New World Hotel
Click here to view the main website
CLIENT: ACCESSORIZES AGENCY: TBWA
This campaign is for Accessorize launch in Hong Kong, we created online and offline material. Online includes youtube channel andFacebook Fanpage.
Facebook Fanpage
CLIENT: STANDARD CHARTERED BANK AGENCY: TBWA
The Journey is a quarterly E-magazine for Standard Chartered Bank, the brief was to create something different. Given the freedom, we flipped the convention of a 2D flat magazine format into 3D living sculpture unlike anything seen before.
CLIENT : VISA AGENCY : TBWA
As part of the global VISA GO FOOTBALL campaign, We created Visa go Football app for the Hong Kong market, this app allow people to predict the score before the World Cup.
Intro video for the App
CLIENT: LEVIS AGENCY: TBWA
Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then “Soundwash” the jeans to their favourite style of music including rock, hip hop and canto. As part of the Levi’s Square Cut “Soundwash” campaign, we created a virtual laundromat where our audience could experience the unique “Soundwashing” technique.
The results were astounding, we received a bronze Young Guns award, Silver Kam Fan for best campaign, FWA site of the day , W3 Award Silver, A Webby Honoree for Best Visual Design. The biggest treat of all was the Effie awards , we took the stage by storm with 3 gold, 1 bronze and a Grand Effie and was publicized on Campaign Asia.
FRIDAY MINKAGE 