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Social Media

CLIENT: Peta Asia   AGENCY: Ogilvy

If your fur came from China, chances are it was torn out from a live animal. Wearing a fur coat is being a willing participant in inhumane torture. Help end the suffering of millions of rabbits, foxes and minks by by giving up fur. Although there has been extensive showing of the video depicting the cruelty against fur animals, the graphic nature of the material has been turning people away instead of attracting their attention. The challenge is to find a way to express a horrible truth and still be able to communicate the nature of its cruelty to the heart of the viewers.

Imagine being skinned alive. We then try to visualize that pain by using a half million needles sticking into fur animal sculptures of different species. We want to draw the viewers with the beauty of the animal sculptures and then surprise them when they discover the animals are covered with needles instead of fur.

fur hurts

As part of the Fur hurts campaign. I have created a website to get people to sign the petition to pledge against fur. With each signature collected, a needle will be removed and a strand of hair will grow in its place. Participants will also be asked to share online via social media. Check out the website

fur hurts

fur hurts

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CLIENT: Mercedes China   AGENCY: Ogilvy

Our objective is to change the perception of B-class as the new family car, a family not just about you and your spouse, a new family can mean anyone including your friends. The website expresses this through an exciting journey driving the B-Class. By using your weibo account we can analyze what type of driver you are and who could possibly be in your new family car. At the end it will generate a driver’s license for you to share with you and your friends.

Two things I like about this project, one is the fact we are repositioning the convention of a family car. Second is how we create interesting infographics out of social profile.

Check out the website

bclass

bclass

bclass

bclass

CLIENT: SOCIAL MEDIA WEEK   AGENCY: TBWA

Social Media Week is a multi-city global conference connecting people, content and conversations around emerging trends in social and mobile media. Our task was to amplify the conversation about Social Media Week, as a result we developed a website called Socializer. It is a visualizer made with html5 adpated for iphone and ipad, and people can see these conversation happening around the city in real time.

Iphone Version

socializer

Ipad Version

socializer

CLIENT: LEVIS   AGENCY: TBWA
It has been nearly two years since the launch of Levi’s Soundwash campaign, we recently received our very first certificate from FWA for Site of the Day. Check out the full story

levis soundwash

CLIENT : TBWA GLOBAL   AGENCY : TBWA
Our brief was to create a charity donation website for the flood in Thailand. The main focus was on a race against time, which meant the website has to reflect that by having live data. Each office were given a target, the closer they reach their donation target the closer the boat will get to Thailand on the google map.

tbwa

CLIENT : LEVIS    AGENCY : TBWA
A long-term Levi’s app for china with added features like, store finder, lucky draw coupons and social function for weibo. Find out more on app store

levis app

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