A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. The idea was simple, giving every dad a celebrity status and have an award show as a theme so people can share their speech to tell how cool is their dad.
A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. Based on the Chinese tradition that we take away things from our mother when we were young, so it is time to give back by expressing your love.
An idea that brought the Mercedes-B-Class to life with the use of Kinect technology, we created the world’s first ever in-car 3D interactive projection for the launch event. We called it the Magic Window. We dismantled the B-Class to install projection equipment inside the car. Short films depicting the vibrant lifestyles of B-Class drivers were projected onto the windows from the inside – giving the impression that these lively scenes were happening inside the car itself. Audiences were able to view the contents by interacting with the B-Class via Kinect technology.
A new year countdown animation display across the Hong Kong habour, out of the blue we decided to use carousel as the theme instead of the conventional firework animation.
The video was displayed on the huge SAMSUNG LED SIGNAGE in Hong Kong.
CLIENT: SEMI-PERMANENT AGENCY: TBWA
Designed to accompany Semi-Permanent, a leading art and design conference, the Semi-Precious app let’s you store your ideas the moment they are spawned. During the 2-day event, all conference attendees are encouraged to keep track of their (Semi-)Precious ideas sparked by the many sharing sessions by leaders of the influential creative community. Structure your idea in a multi-level, multi-node display for future use, or share it to the Semi-Permanent ideas database to show everyone what inspired you during the event. Here is how it works.
CLIENT: MICROSOFT AGENCY: MRM
This banner was designed to display on the sidetrack in the London Underground tunnel during the last stop to heathrow airport. We tailor the message to this media, and to engage viewers to think of “What you could have been doing” while you are traveling.
MA Communication Design \ Central Saint Martins
Life on Mars is my final year project at Central Saint Martins, the core idea is the create a fictional story of what kind of life live on Mars. The final year exhibition was held at The Mall Gallery in London.