Archive

Our Work

CLIENT: Peta Asia   AGENCY: Ogilvy

If your fur came from China, chances are it was torn out from a live animal. Wearing a fur coat is being a willing participant in inhumane torture. Help end the suffering of millions of rabbits, foxes and minks by by giving up fur. Although there has been extensive showing of the video depicting the cruelty against fur animals, the graphic nature of the material has been turning people away instead of attracting their attention. The challenge is to find a way to express a horrible truth and still be able to communicate the nature of its cruelty to the heart of the viewers.

Imagine being skinned alive. We then try to visualize that pain by using a half million needles sticking into fur animal sculptures of different species. We want to draw the viewers with the beauty of the animal sculptures and then surprise them when they discover the animals are covered with needles instead of fur.

fur hurts

As part of the Fur hurts campaign. I have created a website to get people to sign the petition to pledge against fur. With each signature collected, a needle will be removed and a strand of hair will grow in its place. Participants will also be asked to share online via social media. Check out the website

fur hurts

fur hurts

Read More

Advertisements

CLIENT: SAMSUNG
A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. The idea was simple, giving every dad a celebrity status and have an award show as a theme so people can share their speech to tell how cool is their dad.

The video was displayed on the huge  SAMSUNG LED SIGNAGE in Hong Kong.

Here is one of the product video for the campaign

CLIENT: SAMSUNG
A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. Based on the Chinese tradition that we take away things from our mother when we were young, so it is time to give back by expressing your love.

The video was displayed on the huge  SAMSUNG LED SIGNAGE in Hong Kong.

CLIENT: Snowpear

Just some quick and simple identity work for a friend who just opened up a company snowpear. I asked him why pear, and he said why apple ☺

bclass

CLIENT: Mercedes China   AGENCY: Ogilvy

A simple product site, simple to celebrate the beauty of SL class and it previous range.

Check out the website

bclass

bclass
Read More

CLIENT: Mercedes China AGENCY: Ogilvy

An idea that brought the Mercedes-B-Class to life with the use of Kinect technology, we created the world’s first ever in-car 3D interactive projection for the launch event. We called it the Magic Window. We dismantled the B-Class to install projection equipment inside the car. Short films depicting the vibrant lifestyles of B-Class drivers were projected onto the windows from the inside – giving the impression that these lively scenes were happening inside the car itself. Audiences were able to view the contents by interacting with the B-Class via Kinect technology.

bclass

bclass

CLIENT: Mercedes China   AGENCY: Ogilvy

Our objective is to change the perception of B-class as the new family car, a family not just about you and your spouse, a new family can mean anyone including your friends. The website expresses this through an exciting journey driving the B-Class. By using your weibo account we can analyze what type of driver you are and who could possibly be in your new family car. At the end it will generate a driver’s license for you to share with you and your friends.

Two things I like about this project, one is the fact we are repositioning the convention of a family car. Second is how we create interesting infographics out of social profile.

Check out the website

bclass

bclass

bclass

bclass

%d bloggers like this: