Peta Asia \ Fur Hurts

CLIENT: Peta Asia   AGENCY: Ogilvy

If your fur came from China, chances are it was torn out from a live animal. Wearing a fur coat is being a willing participant in inhumane torture. Help end the suffering of millions of rabbits, foxes and minks by by giving up fur. Although there has been extensive showing of the video depicting the cruelty against fur animals, the graphic nature of the material has been turning people away instead of attracting their attention. The challenge is to find a way to express a horrible truth and still be able to communicate the nature of its cruelty to the heart of the viewers.

Imagine being skinned alive. We then try to visualize that pain by using a half million needles sticking into fur animal sculptures of different species. We want to draw the viewers with the beauty of the animal sculptures and then surprise them when they discover the animals are covered with needles instead of fur.

As part of the Fur hurts campaign. I have created a website to get people to sign the petition to pledge against fur. With each signature collected, a needle will be removed and a strand of hair will grow in its place. Participants will also be asked to share online via social media. Check out the website

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Samsung Make a Wish \ Father’s Day

CLIENT: SAMSUNG
A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. The idea was simple, giving every dad a celebrity status and have an award show as a theme so people can share their speech to tell how cool is their dad.

The video was displayed on the huge  SAMSUNG LED SIGNAGE in Hong Kong.

Here is one of the product video for the campaign

Samsung Make a Wish \ Mother’s Day

CLIENT: SAMSUNG
A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. Based on the Chinese tradition that we take away things from our mother when we were young, so it is time to give back by expressing your love.

The video was displayed on the huge  SAMSUNG LED SIGNAGE in Hong Kong.

Snowpear identity

CLIENT: Snowpear

Just some quick and simple identity work for a friend who just opened up a company snowpear. I asked him why pear, and he said why apple ☺

Mercedes SL-Class China

CLIENT: Mercedes China   AGENCY: Ogilvy

A simple product site, simple to celebrate the beauty of SL class and it previous range.

Check out the website

Mercedes B-Class Magic Window

CLIENT: Mercedes China AGENCY: Ogilvy

An idea that brought the Mercedes-B-Class to life with the use of Kinect technology, we created the world’s first ever in-car 3D interactive projection for the launch event. We called it the Magic Window. We dismantled the B-Class to install projection equipment inside the car. Short films depicting the vibrant lifestyles of B-Class drivers were projected onto the windows from the inside – giving the impression that these lively scenes were happening inside the car itself. Audiences were able to view the contents by interacting with the B-Class via Kinect technology.

Mercedes B-Class China

CLIENT: Mercedes China   AGENCY: Ogilvy

Our objective is to change the perception of B-class as the new family car, a family not just about you and your spouse, a new family can mean anyone including your friends. The website expresses this through an exciting journey driving the B-Class. By using your weibo account we can analyze what type of driver you are and who could possibly be in your new family car. At the end it will generate a driver’s license for you to share with you and your friends.

Two things I like about this project, one is the fact we are repositioning the convention of a family car. Second is how we create interesting infographics out of social profile.

Check out the website

Mercedes B-Class Night Package

CLIENT: Mercedes China AGENCY: Ogilvy

The brief was to generate brand impression with younger audience through this special edition of the b-class called the night package. Of course, the first thing you notice about young people, is that they are not that active during the day. Their time is the night. On a teaser site, we showed the car cruising through nightlife spots around the world, slowly making its way, continent by continent, night by night, to Beijing, China. In order to make this experience even more memorable, you can only purchase this car at night.

GE CTC touchtable design

CLIENT: GE   AGENCY: IMAGINATION

A touchtable design for the GE innovation center, we created markers with a built RFID chip to activate navigation once placed on the touchtable. As you turn the marker, you can then control the viewing of the content.

GE Xian Lighting APP

CLIENT: GE   AGENCY: IMAGINATION

An iPad for GE Lighting center in Xian China, the purpose is to educate potential GE clients about lighting products in different environment and energy consumption.

Business Account Pro

CLIENT: Standard Chartered Bank   AGENCY: TBWA

We were asked to create a loan calculator on iphone. The creative part of this exercise was to turn boring information graphics into something more engaging. We made this into a web app for accessibility purpose.

Standard Chartered Bank \ Mortgage Master

CLIENT: Standard Chartered Bank   AGENCY: TBWA

An activation campaign for the Standard Chartered Mortgage Master Campaign. We was ask to design a QR code logo that can reflect the product, instead of add design to the code we created a house that wrapped around the code.

Social Media Week \ Socializer

CLIENT: SOCIAL MEDIA WEEK   AGENCY: TBWA

Social Media Week is a multi-city global conference connecting people, content and conversations around emerging trends in social and mobile media. Our task was to amplify the conversation about Social Media Week, as a result we developed a website called Socializer. It is a visualizer made with html5 adpated for iphone and ipad, and people can see these conversation happening around the city in real time.

Iphone Version

Ipad Version

FWA Site of the Day \ Levi’s Soundwash

CLIENT: LEVIS   AGENCY: TBWA
It has been nearly two years since the launch of Levi’s Soundwash campaign, we recently received our very first certificate from FWA for Site of the Day. Check out the full story

TBWA\ Boat for hope

CLIENT : TBWA GLOBAL   AGENCY : TBWA
Our brief was to create a charity donation website for the flood in Thailand. The main focus was on a race against time, which meant the website has to reflect that by having live data. Each office were given a target, the closer they reach their donation target the closer the boat will get to Thailand on the google map.

Samsung LED New Year 2011

CLIENT: SAMSUNG
A new year countdown animation display across the Hong Kong habour, out of the blue we decided to use carousel as the theme instead of the conventional firework animation.
The video was displayed on the huge  SAMSUNG LED SIGNAGE in Hong Kong.

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8 Securities trailer

CLIENT: 8 SECURITIES   AGENCY: TBWA
 8 Securities  is a global trading platform, our task was to create a trailer to introduce the special features of the product.

Samsung LED Christmas

CLIENT: SAMSUNG
The idea was to make use of the  Media space  by playing the chimney and santa on the roof of the building

TBWA\ TEQUILA\ Digital Stats

CLIENT : TBWA    AGENCY : TBWA
Info-graphic design on digital social media trends and statistics from TBWA\ TEQUILA\

Levi’s China app

CLIENT : LEVIS    AGENCY : TBWA
A long-term Levi’s app for china with added features like, store finder, lucky draw coupons and social function for weibo. Find out more on app store