CLIENT: SAMSUNG
A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. The idea was simple, giving every dad a celebrity status and have an award show as a theme so people can share their speech to tell how cool is their dad.
The video was displayed on the huge SAMSUNG LED SIGNAGE in Hong Kong.
Here is one of the product video for the campaign
CLIENT: SAMSUNG
A recruit video campaign for people to express their love in Hong Kong’s largest LED billboard. Based on the Chinese tradition that we take away things from our mother when we were young, so it is time to give back by expressing your love.
The video was displayed on the huge SAMSUNG LED SIGNAGE in Hong Kong.
CLIENT: LEVIS AGENCY: TBWA
It has been nearly two years since the launch of Levi’s Soundwash campaign, we recently received our very first certificate from FWA for Site of the Day. Check out the full story
CLIENT: SAMSUNG
A new year countdown animation display across the Hong Kong habour, out of the blue we decided to use carousel as the theme instead of the conventional firework animation.
The video was displayed on the huge SAMSUNG LED SIGNAGE in Hong Kong.
Generic version
CLIENT: 8 SECURITIES AGENCY: TBWA
8 Securities is a global trading platform, our task was to create a trailer to introduce the special features of the product.
CLIENT: SAMSUNG
The idea was to make use of the Media space by playing the chimney and santa on the roof of the building
CLIENT: SAMSUNG
Father’s Day Campaign with the theme King Dad.
The video was displayed on the huge SAMSUNG LED SIGNAGE in Hong Kong.
CLIENT: WYETH AGENCY: TBWA
A illumama trailer showcasing a preview of the illuma website e-magazine.
CLIENT: SAMSUNG
Valentine Campaign with the theme express your love.
The video was displayed on the huge SAMSUNG LED SIGNAGE in Hong Kong.
This is the recruitment video to invite people to send their message on to the LED
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CLIENT: LEVIS AGENCY: TBWA
To promote its After Dark collection, Levi’s has partnered TBWA\Tequila to launch a series of interactive videos for users to create their own nighttime adventure. Themed We Rule The Night , the campaign literally allows users to rule the videos by selecting what the characters will do or where they will go. Each option takes them further into the story to create a personalised video experience.
The campaign was talked about on Campaign Asia as well as Marketing Interactive . It was also shown on Best Ad on TV . On top of that, Levis After Dark won A Silver Effie in the apparel category, and also a bronze AME for most effective use of brand content
CLIENT: SAMSUNG
Chinese New Year Campaign with the theme year of the rabbit.
The video was displayed on the huge SAMSUNG LED SIGNAGE in Hong Kong.
CLIENT: CSL ONE2FREE AGENCY: TBWA
A game to educate consumers of the HTC phone and android applications branded under CSL. The solution, Dream Factory, an AR game where you have to drag and drop apps using your literally using your head.
The game is now host on Sina Game .
CLIENT: TBWA
CLIENT: SAMSUNG
Product demo for the Samsung Nori mobile phone, this video was displayed at electronic retail outlets throughout Hong Kong
CLIENT: LEVIS AGENCY: TBWA
Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then “Soundwash” the jeans to their favourite style of music including rock, hip hop and canto. As part of the Levi’s Square Cut “Soundwash” campaign, we created a virtual laundromat where our audience could experience the unique “Soundwashing” technique.
The results were astounding, we received a bronze Young Guns award, Silver Kam Fan for best campaign, FWA site of the day , W3 Award Silver, A Webby Honoree for Best Visual Design. The biggest treat of all was the Effie awards , we took the stage by storm with 3 gold, 1 bronze and a Grand Effie and was publicized on Campaign Asia.
CLIENT: MICROSOFT AGENCY: TBWA
Viral videos to drive user submission to use Microsoft Office to submit their video for a chance to win a $100,000 Hong Kong dollars.
Las Vegas
Shaolin Monks
CLIENT: TBWA
Showreel done while I was working for TBWA\ TEQUILA\, the purpose was to showcase our talents within the digital department. I came up with a superhero theme with special name for each of us, under tight budget and timeline the entire video was done by myself from concept to production.
CLIENT : LEVIS AGENCY : TBWA
3D production for the Levi’s Heritage Campaign . The website allows users to interact with different 3D objects by changing textures, colors and 3D levi’s element attachments and be able to share to different social media platform.
CLIENT: ACUVUE AGENCY: TBWA
The breif was to raise awareness of the effect of Astigmatism to Hong Kong teenagers. The solution was to create pranks on people to highlight these inconvinence of astigmatism as a way to educate the consumers.
This idea played out really well online becuase pranking amongst teenage prove popular on social media.
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FRIDAY MINKAGE 