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AR

CLIENT: Mercedes China AGENCY: Ogilvy

An idea that brought the Mercedes-B-Class to life with the use of Kinect technology, we created the world’s first ever in-car 3D interactive projection for the launch event. We called it the Magic Window. We dismantled the B-Class to install projection equipment inside the car. Short films depicting the vibrant lifestyles of B-Class drivers were projected onto the windows from the inside – giving the impression that these lively scenes were happening inside the car itself. Audiences were able to view the contents by interacting with the B-Class via Kinect technology.

bclass

bclass

CLIENT: CSL ONE2FREE   AGENCY: TBWA
A game to educate consumers of the HTC phone and android applications branded under CSL. The solution, Dream Factory, an AR game where you have to drag and drop apps using your literally using your head.
The game is now host on  Sina Game .

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