Acuvue Astigmatism Campaign

The breif was to raise awareness of the effect of Astigmatism to Hong Kong teenagers. The solution was to create pranks on people to highlight these inconvinence of astigmatism as a way to educate the consumers.

This idea played out really well online becuase pranking amongst teenage prove popular on social media.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: