Acuvue Astigmatism Campaign
CLIENT: ACUVUE AGENCY: TBWA
The breif was to raise awareness of the effect of Astigmatism to Hong Kong teenagers. The solution was to create pranks on people to highlight these inconvinence of astigmatism as a way to educate the consumers.
This idea played out really well online becuase pranking amongst teenage prove popular on social media.
FRIDAY MINKAGE 